01 / 11
7,000 empty seats on a Tuesday night. Your marketing team can't fix that alone.
- Tuesday vs Rotherham — projected attendance 18,000 of 25,000 capacity
- Same blanket "buy tickets" email sent to everyone — 4% open rate
- Season ticket holders sitting on unused hospitality allocation
- Families, friend groups, corporates — all need different reasons to come
- No time to build 5 targeted campaigns before matchday
Ticket Sales Alert02 / 11
Who We Are
The Team Behind FanatIQ
75+ years of combined experience in sports technology, CRM, and fan engagement
20+ years in sports CRM — we were there when this industry was born.
We've worked through every generation of fan engagement, from SQL databases and spreadsheets to where we are now.
We built FanatIQ because we kept seeing the same problem: clubs know what they should be doing, they just don't have the capacity to do it.
FanatIQ is an AI-powered fan engagement platform that gives your team six AI specialists working 24/7 alongside your existing staff.
We don't replace your people. We give them superpowers.
- Built and exited Green 4 — CRM & ticketing for sports and leisure
- 30+ years software leadership, sold 350-person ERP/CRM business
- Founded Digital Tealeaves, established Axess AG in the UK
- Full engagement lifecycle: ticketing, CRM, access control, data
- Founded Scout7 — pioneer of recruitment SaaS in professional football
- Proven track record building sports technology businesses
- NED at TouchlineTech (grassroots fan engagement)
- Extensive network across football and sports technology
- Co-founded Scout7 — built the prototype, grew the tech team
- 30 years as a tech entrepreneur
- Building AI solutions since 2017
- Leads FanatIQ platform architecture and AI orchestration
03 / 11Already Delivering Results
Not a concept. Not a pilot. Already working.
MK Dons — Live Now
Scout is actively working for League Two's commercial team
System learns and improves with every campaign cycle
Every campaign is split tested and continuously refined. The commercial team receives qualified leads with summaries and recommendations — ready to follow up, not buried in spreadsheets.
04 / 11Meet your AI team.
Six specialists working 24/7 — five for fan engagement and revenue, plus Sophia for social media.
- Answers questions, books tickets 24/7
- Handles sponsor enquiries
- Serves fans AND businesses
- Analyzes ticketing and merch data
- Identifies at-risk fans
- Spots revenue opportunities
- Designs campaigns that fill seats
- Creates A/B tests
- Plans messaging strategy
- Sends campaigns fast
- Tracks every penny
- Handles multi-channel delivery
- Measures campaign ROI
- Picks winning variants
- Recommends next moves
- Speeds up social content creation
- Creates platform-optimised posts
- Queues weekly content schedule
How they work together
Continuous improvement loop — every campaign gets smarter.
05 / 11StewardScoutCoachStrikerKeeperAI Team Chat
Scout — Fan Intelligence
Preston North End vs Rotherham United
Auto-activating campaign engine. Analyzing fan database for high-conversion segments now.
06 / 11StewardScoutCoachStrikerKeeperAI Team Chat
Coach — Campaign Strategy
07 / 11StewardScoutCoachStrikerKeeperAI Team Chat
Striker — Campaign Execution
Preston North End FCHey [Name] — bring the lads Tuesday night
We know you and your mates enjoyed the Blackburn derby. How about another night under the lights?
50% Off Food & Drink Bundle
Arrive 45 minutes before kick-off and enjoy pre-match entertainment. Your voucher arrives by WhatsApp as soon as you scan in.
Preston vs Rotherham · Tuesday 7:45pm · Deepdale
Buy Tickets Now →Preston North End FCHi [Name] — a special night out for the whole family
Turn a Tuesday into something the kids will talk about all week. We've got a pre-match experience just for them.
Kids Pre-Match Package
Penalties on the pitch, skills challenges & a soft drink — included with your ticket. Just tick "Kids Package" at checkout.
Preston vs Rotherham · Tuesday 7:45pm · Deepdale
Arrive by 6:30pm · South Stand entrance
What happens after they buy:
Confirmation email sent with match details
Ticketing system detects entry time automatically
50% off food & drink tonight
Payment confirmed, package added to booking
Kids Pre-Match Experience
Penalties, skills & soft drink
Real-Time Triggers
Weather Improves
Auto-push to "Almost Attenders"
Star Player Confirmed
Instant push to lapsed fans
Sales Stall
Auto-trigger Big Draw reminder
08 / 11StewardScoutCoachStrikerKeeperAI Team Chat
Keeper — Performance Analysis
09 / 11Your content sorted too.
Meet Sophia — she handles your social media automatically
Sophia speeds up social content creation
She pulls from match results, your fixture list, and club imagery to help create platform-optimised content. Your comms team approves everything before it goes live.
Powered by Squidgy@prestonnorthend
Watch the highlights · Next home: Sheffield Wednesday
Full Time: Preston North End 2-1 Blackburn Rovers
10 / 11One team. Every touchpoint. Complete visibility.
Intelligence layer on top of Ticketmaster — not replacing it, making it smarter
Coming Soon
Connected to:
- Ticketmaster
- Stripe
- Mailchimp
- Salesforce
Fans reach you via:
- Web Chat
- SMS
Your team works via:
- FanatIQ App
- Slack
- Teams
Demo created by FanatIQ
11 / 11Ready to sell more tickets?
While giving your staff their sanity back.
- AI detects low-demand fixtures and auto-activates campaigns
- 5 micro-targeted segments — not blanket discounts
- Email + WhatsApp automation with real-time triggers
- Clear ROI on every pound spent — 105x return
- Intelligence layer on top of Ticketmaster — not replacing it
FanatIQ creates them.
Pay for what you use
| Channel | Price |
|---|---|
| £0.05/message | |
| SMS | £0.04/message |
| £0.01/message | |
| Web chat | Unlimited |